b2b marketing mentoring & advice

get where you need to go, faster

Trying to hit targets, build a high-performing team, and demonstrate value to the board and wider business all at the same time soon becomes a sucky situation if you have critical gaps in your skills or knowledge.

Whether you're an existing Marketing leader or a founder figuring it out, it pays to have an experienced operator in your corner to bounce ideas off, challenge your thinking, and offer guidance and accountability for your go-to-market approach and decision-making.

Turn that suck into suck-cess (🙄) with a B2B Marketing mentor who can help you fill in those gaps, and accelerate your learning curve as a leader.

Let's get introduced

  • "Working with Tom has been a game-changer for me. In just a few months, Tom helped me make the leap from solo freelancer to marketing lead. His guidance on strategy, leadership, and team building was invaluable. I couldn't recommend him more highly."

    Wouter Moes

    Marketing Lead, Rivermate

  • "Super helpful! Made me completely rethink our offer and positioning strategy. Very very valuable. To anyone reading this: do yourself a favour and book a call with Tom, it'll be more than worth your while."

    Jean-Patrick Bisson

    CEO & Founder, Geonode

  • "Tom brings good thinking and has been very generous in sharing wisdom from his past experiences. But I've been most impressed with his great energy. I look forward to our calls. Each time, I feel I've left with great value, insights, and a big smile."

    Kristen Andersen

    Fractional CMO, Redthread

  • "Great insights and anecdotes based on concrete experience. He helped me work through some open questions I had and shared some tools for thinking through product marketing. Thank you Tom!"

    David Fallarme

    VP Marketing, Owner.com

  • "Tom is knowledgeable, friendly, and patient. If you seek expert advice, I highly recommend this guy with an impressive bio and a fantastic vibe. 10/10!"

    Emma Kovacevic

    Marketing Lead, Skale

  • "Working with Tom has been a game-changer for me. In just a few months, Tom helped me make the leap from solo freelancer to marketing lead. His guidance on strategy, leadership, and team building was invaluable. I couldn't recommend him more highly."

    Wouter Moes

    Marketing Lead, Rivermate

  • "Super helpful! Made me completely rethink our offer and positioning strategy. Very very valuable. To anyone reading this: do yourself a favour and book a call with Tom, it'll be more than worth your while."

    Jean-Patrick Bisson

    CEO & Founder, Geonode

  • "Tom brings good thinking and has been very generous in sharing wisdom from his past experiences. But I've been most impressed with his great energy. I look forward to our calls. Each time, I feel I've left with great value, insights, and a big smile."

    Kristen Andersen

    Fractional CMO, Redthread

  • "Great insights and anecdotes based on concrete experience. He helped me work through some open questions I had and shared some tools for thinking through product marketing. Thank you Tom!"

    David Fallarme

    VP Marketing, Owner.com

  • "Tom is knowledgeable, friendly, and patient. If you seek expert advice, I highly recommend this guy with an impressive bio and a fantastic vibe. 10/10!"

    Emma Kovacevic

    Marketing Lead, Skale

who can really benefit

First-time or newly-promoted in-house marketing leaders…

In B2B SaaS startups with high growth expectations and/or transformational demands…

Experiencing a skills or knowledge gap in one or more of the following areas:

Team building, people management and performance/goal-setting

Team building, people management and performance/goal-setting

Team building, people management and performance/goal-setting

Board / senior management reporting, and demonstrating the value of Marketing up and across the org

Board / senior management reporting, and demonstrating the value of Marketing up and across the org

Board / senior management reporting, and demonstrating the value of Marketing up and across the org

Cross-functional alignment and communication

Cross-functional alignment and communication

Cross-functional alignment and communication

Transitioning from an individual contributor to Manager or Manager of Managers

Transitioning from an individual contributor to Manager or Manager of Managers

Transitioning from an individual contributor to Manager or Manager of Managers

Planning and prioritisation of what’s most important to focus on right now

Planning and prioritisation of what’s most important to focus on right now

Planning and prioritisation of what’s most important to focus on right now

If this is you, you are likely a high-potential individual who has the ambition and talent required to achieve this on your own—but you also recognise you may not have the runway or resource required to do so within the fast-paced environment of the startup world.

A mentor can help you compress this learning curve and accelerate your journey to achieving your goals through practical, real-world advice on how to navigate these situations on an ongoing basis.

If you fall outside of this profile or require help in a different area, feel free to get in touch to see if there's potential to work together.

BOOK A CALL

Let's see if there's a fit

BOOK A CALL

Let's see if there's a fit

BOOK A CALL

Let's see if there's a fit

who can also get a shit ton of value

Founders & CEOs with a technical or non-Marketing background

Leading B2B SaaS startups with high growth expectations and/or transformational demands…

Experiencing a skills or knowledge gap in one or more of the following areas:

When and who to hire for Marketing

When and who to hire for Marketing

When and who to hire for Marketing

How to choose the right agency or contractor for your needs

How to choose the right agency or contractor for your needs

How to choose the right agency or contractor for your needs

Company positioning

Company positioning

Company positioning

Consolidating on or ramping early traction

Consolidating on or ramping early traction

Consolidating on or ramping early traction

Pivoting business model, new markets or audiences

Pivoting business model, new markets or audiences

Pivoting business model, new markets or audiences

Get in touch for a copilot to bounce ideas off and provide practical advice.

BOOK A CALL

Let's see if there's a fit

BOOK A CALL

Let's see if there's a fit

BOOK A CALL

Let's see if there's a fit

who tf am I, and how can I help?

Hi. I'm Tom. Having built and scaled successful B2B Marketing functions at a range of growth stages of SaaS businesses, chances are I have seen some version of the movie you're watching before, and can work with you to address the challenges that most commonly come up.

Spoiler alert: many of these really come down to human factors—your leadership style, company culture, team motivation, inter-departmental relationships and the types of people you're working with.

So while these challenges can (and should) be contextualised through the lens of Marketing strategy and go-to-market objectives, the real value in mentoring comes from having a co-pilot to navigate the squishy, messy reality of a bunch of people from a range of backgrounds being thrown together into a SaaSy blender and trying to get results while being spun around at high-speed.

If you're looking for ongoing mentoring on how to delicately handle last-minute CEO requests, stubborn team members or colleagues who don't seem to know or care about what Marketing is trying to achieve, then get in touch and we can figure something out.

Let's talk

Building & scaling Marketing

Team hiring, structure & performance

Whether you're a solo Marketer or leading a multi-disiciplinary team, how you scale the function is an important factor in success. Get advice on how to determine the right profile of hire for your business and objectives, which function to hire next, and how to set goals and improve the performance of your current team.

Building & scaling Marketing

Team hiring, structure & performance

Whether you're a solo Marketer or leading a multi-disiciplinary team, how you scale the function is an important factor in success. Get advice on how to determine the right profile of hire for your business and objectives, which function to hire next, and how to set goals and improve the performance of your current team.

Building & scaling Marketing

Team hiring, structure & performance

Whether you're a solo Marketer or leading a multi-disiciplinary team, how you scale the function is an important factor in success. Get advice on how to determine the right profile of hire for your business and objectives, which function to hire next, and how to set goals and improve the performance of your current team.

Getting buy-in and all that good stuff

Influence your peers, the board and the wider org

The boring internal Marketing piece is just as important as the sexy actual Marketing—not just for making sure your Marketing activity is effective, but to raise the profile of you and your team within an organisation. Unblock organisational qi to get buy-in flowing—and be a little more happy in your role.

Getting buy-in and all that good stuff

Influence your peers, the board and the wider org

The boring internal Marketing piece is just as important as the sexy actual Marketing—not just for making sure your Marketing activity is effective, but to raise the profile of you and your team within an organisation. Unblock organisational qi to get buy-in flowing—and be a little more happy in your role.

Getting buy-in and all that good stuff

Influence your peers, the board and the wider org

The boring internal Marketing piece is just as important as the sexy actual Marketing—not just for making sure your Marketing activity is effective, but to raise the profile of you and your team within an organisation. Unblock organisational qi to get buy-in flowing—and be a little more happy in your role.

Marketing strategy & activity

Get a sense-check on what's working and what isn't

As a Marketing leader, responsibility for the success of your GTM strategy ultimately falls on you. Validate your approach with someone who has already thrown a lot of shit at the wall, and can share experience of what has stuck before. Then make out like you knew it would work all along.

Marketing strategy & activity

Get a sense-check on what's working and what isn't

As a Marketing leader, responsibility for the success of your GTM strategy ultimately falls on you. Validate your approach with someone who has already thrown a lot of shit at the wall, and can share experience of what has stuck before. Then make out like you knew it would work all along.

Marketing strategy & activity

Get a sense-check on what's working and what isn't

As a Marketing leader, responsibility for the success of your GTM strategy ultimately falls on you. Validate your approach with someone who has already thrown a lot of shit at the wall, and can share experience of what has stuck before. Then make out like you knew it would work all along.

General venting leading to zen-like clarity

Let off steam with a sympathetic ear

Don't go it alone. From imposter syndrome to managing stress, have someone in your corner who understands the special little world of B2B Marketing leadership, and is happy to listen to whatever you're going through right now.

General venting leading to zen-like clarity

Let off steam with a sympathetic ear

Don't go it alone. From imposter syndrome to managing stress, have someone in your corner who understands the special little world of B2B Marketing leadership, and is happy to listen to whatever you're going through right now.

General venting leading to zen-like clarity

Let off steam with a sympathetic ear

Don't go it alone. From imposter syndrome to managing stress, have someone in your corner who understands the special little world of B2B Marketing leadership, and is happy to listen to whatever you're going through right now.

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  • SEDNA logo
  • UserZoom logo
  • Sunstone Partners logo
  • Sequoia logo
  • Insight Partners logo
  • HireVue logo
  • SEDNA logo
  • SEDNA logo
  • UserZoom logo
  • Sunstone Partners logo
  • Sequoia logo
  • Insight Partners logo
  • HireVue logo
  • SEDNA logo
  • SEDNA logo

how does it work?

Picking a mentor or advisor is a critical and subjective task that requires the right dynamic for the relationship to be effective.

Book a free, 30-minute session with me to discuss your specific goals or challenges, and get a taste of how we could work together to achieve or overcome them.

1/ Book a call

It all starts with a call! Book some time in with me to discuss what you're looking for in a mentor, and if there's a mutual potential fit.

2/ Pick a program

If, after consideration, you want to proceed, pick the best package to suit your needs. The standard package is likely the best-fit program in terms of cadence and duration for most mentoring engagements, but those with a lot of ground to cover in a short time may opt for the intensive package to get more value.

We will discuss options on the initial call to pick the best program for your needs.

3/ Set mutual expectations

When we begin the mentorship program, we will set expectations around how we work together, and what the outcomes are. What this looks like will depend very much on your particular requirements, but getting on the same page with this early is key to getting the most out of mentoring.

We will use these expected outcomes as a gauge to measure progress throughout the course of the program, and ensure we're both keeping on track.

4/ Get going!

We will typically identify a few key areas to work on consistently over time. Of course, startups can be a volatile environment, so we can pivot and react as needed to changes in direction. With email support in between sessions, you’ll always have someone in your corner if something comes up unexpectedly!

1/ Book a call

It all starts with a call! Book some time in with me to discuss what you're looking for in a mentor, and if there's a mutual potential fit.

2/ Pick a program

If, after consideration, you want to proceed, pick the best package to suit your needs. The standard package is likely the best-fit program in terms of cadence and duration for most mentoring engagements, but those with a lot of ground to cover in a short time may opt for the intensive package to get more value.

We will discuss options on the initial call to pick the best program for your needs.

3/ Set mutual expectations

When we begin the mentorship program, we will set expectations around how we work together, and what the outcomes are. What this looks like will depend very much on your particular requirements, but getting on the same page with this early is key to getting the most out of mentoring.

We will use these expected outcomes as a gauge to measure progress throughout the course of the program, and ensure we're both keeping on track.

4/ Get going!

We will typically identify a few key areas to work on consistently over time. Of course, startups can be a volatile environment, so we can pivot and react as needed to changes in direction. With email support in between sessions, you’ll always have someone in your corner if something comes up unexpectedly!

1/ Book a call

It all starts with a call! Book some time in with me to discuss what you're looking for in a mentor, and if there's a mutual potential fit.

2/ Pick a program

If, after consideration, you want to proceed, pick the best package to suit your needs. The standard package is likely the best-fit program in terms of cadence and duration for most mentoring engagements, but those with a lot of ground to cover in a short time may opt for the intensive package to get more value.

We will discuss options on the initial call to pick the best program for your needs.

3/ Set mutual expectations

When we begin the mentorship program, we will set expectations around how we work together, and what the outcomes are. What this looks like will depend very much on your particular requirements, but getting on the same page with this early is key to getting the most out of mentoring.

We will use these expected outcomes as a gauge to measure progress throughout the course of the program, and ensure we're both keeping on track.

4/ Get going!

We will typically identify a few key areas to work on consistently over time. Of course, startups can be a volatile environment, so we can pivot and react as needed to changes in direction. With email support in between sessions, you’ll always have someone in your corner if something comes up unexpectedly!

pricing

All packages are tailored to specific requirements, and are based on a one-off payment for the duration of the program, payable in advance via credit card or invoice.

Custom plans can be created if you have different requirements—please get in touch or book a call to discuss further.

Get in touch

Standard 3-month mentoring program

£/$/€ 1350

For when you need to bridge a gap to get where you need • Measurable progress against mutually-defined objective(s) • 2x 1-hour face-to-face sessions per month • Email support between sessions

Standard 3-month mentoring program

£/$/€ 1350

For when you need to bridge a gap to get where you need • Measurable progress against mutually-defined objective(s) • 2x 1-hour face-to-face sessions per month • Email support between sessions

Standard 3-month mentoring program

£/$/€ 1350

For when you need to bridge a gap to get where you need • Measurable progress against mutually-defined objective(s) • 2x 1-hour face-to-face sessions per month • Email support between sessions

Intensive 3-month mentoring program

£/$/€ 2450

For when you need to accelerate progress to hit your goal • Measurable progress against mutually-defined objective(s) • 4x 1-hour face-to-face sessions per month • Email support between sessions

Intensive 3-month mentoring program

£/$/€ 2450

For when you need to accelerate progress to hit your goal • Measurable progress against mutually-defined objective(s) • 4x 1-hour face-to-face sessions per month • Email support between sessions

Intensive 3-month mentoring program

£/$/€ 2450

For when you need to accelerate progress to hit your goal • Measurable progress against mutually-defined objective(s) • 4x 1-hour face-to-face sessions per month • Email support between sessions

Why 3 months?

Based on experience, a 3-month mentoring program is a realistic time period within which to see material progress against a goal, depending on how fast you or your organisation moves.

Once a program is complete, you have the option to add an additional 3 months, or book in sessions on an ad-hoc or monthly rolling basis if required.

For ongoing or longer-term mentoring, please get in touch to discuss rates.

What is a mutually-defined objective?

While it is common to work on a number of different and often inter-related challenges or development areas, defining a primary objective serves as a north star for how we can measure the value of a mentoring program.

This could be a metrics-based outcome (such as a pipeline generation target or KPI), a deliverable-based outcome (such as successfully completing a major initiative), or a more qualitative outcome (such as increased confidence).

What does email support entail?

While 1-1 calls form the core of the mentorship programs, there are times when you need a quick second opinion or sounding board and it can't wait until the next scheduled meeting.

This could include how to respond to a particular email, reviewing a board presentation, or advice on a specific situation. Either way, you have someone in your corner throughout the program to help you progress continuously.

Can I choose my own cadence?

Of course! It is most common to schedule a recurring meeting at a regular cadence, as this helps integrate your mentoring sessions into the rhythm of your working week.

However, we can be flexible with the timing and cadence within the program. Get in touch to discuss your specific needs.

Why 3 months?

Based on experience, a 3-month mentoring program is a realistic time period within which to see material progress against a goal, depending on how fast you or your organisation moves.

Once a program is complete, you have the option to add an additional 3 months, or book in sessions on an ad-hoc or monthly rolling basis if required.

For ongoing or longer-term mentoring, please get in touch to discuss rates.

What is a mutually-defined objective?

While it is common to work on a number of different and often inter-related challenges or development areas, defining a primary objective serves as a north star for how we can measure the value of a mentoring program.

This could be a metrics-based outcome (such as a pipeline generation target or KPI), a deliverable-based outcome (such as successfully completing a major initiative), or a more qualitative outcome (such as increased confidence).

What does email support entail?

While 1-1 calls form the core of the mentorship programs, there are times when you need a quick second opinion or sounding board and it can't wait until the next scheduled meeting.

This could include how to respond to a particular email, reviewing a board presentation, or advice on a specific situation. Either way, you have someone in your corner throughout the program to help you progress continuously.

Can I choose my own cadence?

Of course! It is most common to schedule a recurring meeting at a regular cadence, as this helps integrate your mentoring sessions into the rhythm of your working week.

However, we can be flexible with the timing and cadence within the program. Get in touch to discuss your specific needs.

Why 3 months?

Based on experience, a 3-month mentoring program is a realistic time period within which to see material progress against a goal, depending on how fast you or your organisation moves.

Once a program is complete, you have the option to add an additional 3 months, or book in sessions on an ad-hoc or monthly rolling basis if required.

For ongoing or longer-term mentoring, please get in touch to discuss rates.

What is a mutually-defined objective?

While it is common to work on a number of different and often inter-related challenges or development areas, defining a primary objective serves as a north star for how we can measure the value of a mentoring program.

This could be a metrics-based outcome (such as a pipeline generation target or KPI), a deliverable-based outcome (such as successfully completing a major initiative), or a more qualitative outcome (such as increased confidence).

What does email support entail?

While 1-1 calls form the core of the mentorship programs, there are times when you need a quick second opinion or sounding board and it can't wait until the next scheduled meeting.

This could include how to respond to a particular email, reviewing a board presentation, or advice on a specific situation. Either way, you have someone in your corner throughout the program to help you progress continuously.

Can I choose my own cadence?

Of course! It is most common to schedule a recurring meeting at a regular cadence, as this helps integrate your mentoring sessions into the rhythm of your working week.

However, we can be flexible with the timing and cadence within the program. Get in touch to discuss your specific needs.

vibe check.

Let's see if there's a fit here. Book some time or get in touch.

tom@tllo.co

Services

About

Contact

tllo Ltd. © 2024

vibe check.

Let's see if there's a fit here. Book some time or get in touch.

tom@tllo.co

Services

About

Contact

tllo Ltd. © 2024

vibe check.

Let's see if there's a fit here. Book some time or get in touch.

tom@tllo.co

Services

About

Contact

tllo Ltd. © 2024