Mentoring for B2B Marketers

Get where you want to go, faster

Trying to hit targets, build a high-performing team, and demonstrate value to the board and wider business all at the same time soon becomes a sucky situation if you have critical gaps in your skills or knowledge.

Whether you're a first-time Marketing leader or a seasoned executive, it pays to have an experienced operator in your corner to bounce ideas off, challenge your thinking, and offer guidance and accountability for your go-to-market approach and decision-making.

Turn that suck into suck-cess (🙄) with a B2B Marketing mentor who can help you fill in those gaps, and accelerate your learning curve as a leader.

Let's get introduced

  • "Super helpful! Made me completely rethink our offer and positioning strategy. Very very valuable. To anyone reading this: do yourself a favour and book a call with Tom, it'll be more than worth your while."

    Jean-Patrick Bisson

    CEO & Founder, Geonode

  • "Tom brings good thinking and has been very generous in sharing wisdom from his past experiences. But I've been most impressed with his great energy. I look forward to our calls. Each time, I feel I've left with great value, insights, and a big smile."

    Kristen Andersen

    Fractional CMO, Redthread

  • "Great insights and anecdotes based on concrete experience. He helped me work through some open questions I had and shared some tools for thinking through product marketing. Thank you Tom!"

    David Fallarme

    VP Marketing, Owner.com

  • "Tom is knowledgeable, friendly, and patient. If you seek expert advice, I highly recommend this guy with an impressive bio and a fantastic vibe. 10/10!"

    Emma Kovacevic

    Marketing Lead, Skale

  • "Super helpful! Made me completely rethink our offer and positioning strategy. Very very valuable. To anyone reading this: do yourself a favour and book a call with Tom, it'll be more than worth your while."

    Jean-Patrick Bisson

    CEO & Founder, Geonode

  • "Tom brings good thinking and has been very generous in sharing wisdom from his past experiences. But I've been most impressed with his great energy. I look forward to our calls. Each time, I feel I've left with great value, insights, and a big smile."

    Kristen Andersen

    Fractional CMO, Redthread

  • "Great insights and anecdotes based on concrete experience. He helped me work through some open questions I had and shared some tools for thinking through product marketing. Thank you Tom!"

    David Fallarme

    VP Marketing, Owner.com

  • "Tom is knowledgeable, friendly, and patient. If you seek expert advice, I highly recommend this guy with an impressive bio and a fantastic vibe. 10/10!"

    Emma Kovacevic

    Marketing Lead, Skale

Who can really benefit

First-time or newly-promoted in-house marketing leaders…

In B2B SaaS startups with high growth expectations and/or transformational demands…

Experiencing a skills or knowledge gap in one or more of the following areas:

Team building, people management and performance/goal-setting

Team building, people management and performance/goal-setting

Team building, people management and performance/goal-setting

Board / senior management reporting, and demonstrating the value of Marketing up and across the org

Board / senior management reporting, and demonstrating the value of Marketing up and across the org

Board / senior management reporting, and demonstrating the value of Marketing up and across the org

Cross-functional alignment and communication

Cross-functional alignment and communication

Cross-functional alignment and communication

Transitioning from an individual contributor to Manager or Manager of Managers

Transitioning from an individual contributor to Manager or Manager of Managers

Transitioning from an individual contributor to Manager or Manager of Managers

Planning and prioritisation of what’s most important to focus on right now

Planning and prioritisation of what’s most important to focus on right now

Planning and prioritisation of what’s most important to focus on right now

If this is you, you are likely a high-potential individual who has the ambition and talent required to achieve this on your own—but you also recognise you may not have the runway or resource required to do so within the fast-paced environment of the startup world.

A mentor can help you compress this learning curve and accelerate your journey to achieving your goals through practical, real-world advice on how to navigate these situations on an ongoing basis.

If you fall outside of this profile or require help in a different area, feel free to get in touch to see if there's potential to work together.

Book a call

Let's see if there's a fit

Book a call

Let's see if there's a fit

Book a call

Let's see if there's a fit

Who the hell am I, and how can I help?

Hi. I'm Tom. Having built and scaled successful B2B Marketing functions at a range of growth stages of SaaS businesses, chances are I have seen some version of the movie you're watching before, and can work with you to address the challenges that most commonly come up.

Spoiler alert: many of these really come down to human factors—your leadership style, company culture, team motivation, inter-departmental relationships and the types of people you're working with.

So while these challenges can (and should) be contextualised through the lens of Marketing strategy and go-to-market objectives, the real value in mentoring comes from having a co-pilot to navigate the squishy, messy reality of a bunch of people from a range of backgrounds being thrown together into a SaaSy blender and trying to get results while being spun around at high-speed.

If you're looking for ongoing mentoring on how to delicately handle last-minute CEO requests, stubborn team members or colleagues who don't seem to know or care about what Marketing is trying to achieve, then get in touch and we can figure something out.

Let's talk

Building & scaling Marketing

Team hiring, structure & performance

Whether you're a solo Marketer or leading a multi-disiciplinary team, how you scale the function is an important factor in success. Get advice on how to determine the right profile of hire for your business and objectives, which function to hire next, and how to set goals and improve the performance of your current team.

Building & scaling Marketing

Team hiring, structure & performance

Whether you're a solo Marketer or leading a multi-disiciplinary team, how you scale the function is an important factor in success. Get advice on how to determine the right profile of hire for your business and objectives, which function to hire next, and how to set goals and improve the performance of your current team.

Building & scaling Marketing

Team hiring, structure & performance

Whether you're a solo Marketer or leading a multi-disiciplinary team, how you scale the function is an important factor in success. Get advice on how to determine the right profile of hire for your business and objectives, which function to hire next, and how to set goals and improve the performance of your current team.

Getting buy-in and all that good stuff

Influence your peers, the board and the wider org

The boring internal Marketing piece is just as important as the sexy actual Marketing—not just for making sure your Marketing activity is effective, but to raise the profile of you and your team within an organisation. Unblock organisational qi to get buy-in flowing—and be a little more happy in your role.

Getting buy-in and all that good stuff

Influence your peers, the board and the wider org

The boring internal Marketing piece is just as important as the sexy actual Marketing—not just for making sure your Marketing activity is effective, but to raise the profile of you and your team within an organisation. Unblock organisational qi to get buy-in flowing—and be a little more happy in your role.

Getting buy-in and all that good stuff

Influence your peers, the board and the wider org

The boring internal Marketing piece is just as important as the sexy actual Marketing—not just for making sure your Marketing activity is effective, but to raise the profile of you and your team within an organisation. Unblock organisational qi to get buy-in flowing—and be a little more happy in your role.

Marketing strategy & activity

Get a sense-check on what's working and what isn't

As a Marketing leader, responsibility for the success of your GTM strategy ultimately falls on you. Validate your approach with someone who has already thrown a lot of shit at the wall, and can share experience of what has stuck before. Then make out like you knew it would work all along.

Marketing strategy & activity

Get a sense-check on what's working and what isn't

As a Marketing leader, responsibility for the success of your GTM strategy ultimately falls on you. Validate your approach with someone who has already thrown a lot of shit at the wall, and can share experience of what has stuck before. Then make out like you knew it would work all along.

Marketing strategy & activity

Get a sense-check on what's working and what isn't

As a Marketing leader, responsibility for the success of your GTM strategy ultimately falls on you. Validate your approach with someone who has already thrown a lot of shit at the wall, and can share experience of what has stuck before. Then make out like you knew it would work all along.

General venting leading to zen-like clarity

Let off steam with a sympathetic ear

Don't go it alone. From imposter syndrome to managing stress, have someone in your corner who understands the special little world of B2B Marketing leadership, and is happy to listen to whatever you're going through right now.

General venting leading to zen-like clarity

Let off steam with a sympathetic ear

Don't go it alone. From imposter syndrome to managing stress, have someone in your corner who understands the special little world of B2B Marketing leadership, and is happy to listen to whatever you're going through right now.

General venting leading to zen-like clarity

Let off steam with a sympathetic ear

Don't go it alone. From imposter syndrome to managing stress, have someone in your corner who understands the special little world of B2B Marketing leadership, and is happy to listen to whatever you're going through right now.

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  • UserZoom logo
  • Sunstone Partners logo
  • Sequoia logo
  • Insight Partners logo
  • HireVue logo
  • SEDNA logo
  • SEDNA logo
  • UserZoom logo
  • Sunstone Partners logo
  • Sequoia logo
  • Insight Partners logo
  • HireVue logo
  • SEDNA logo
  • SEDNA logo

How does it work?

Picking a mentor is a critical and subjective task that requires the right dynamic for the relationship to be effective.

Book a free, 30-minute session with me to discuss your specific goals or challenges, and get a taste of how we could work together to achieve or overcome them.

1/ Book a call

It all starts with a call! Book some time in with me to discuss what you're looking for in a mentor, and if there's a mutual potential fit.

2/ Pick a package

If, after consideration, you want to proceed, pick the best package to suit your needs. A 1-hour call every 2 weeks (Basic) is a good place to start for most, although in the early stages (ie, the first month), there may be benefit in starting with a block of four weekly calls. You can flex your hours up and down each month as needed, and we can choose to close the agreement at any time.

3/ Set mutual expectations

When we start the mentorship agreement, we will set expectations around how we work together. What this looks like will depend very much on your particular requirements, but getting on the same page with this early is key to getting the most out of mentoring.

4/ Get going!

We will typically identify a few key areas to work on consistently over time. Of course, startups can be a volatile environment, so we can pivot and react as needed to changes in direction. With email support in between sessions, you’ll always have someone in your corner if something comes up unexpectedly!

1/ Book a call

It all starts with a call! Book some time in with me to discuss what you're looking for in a mentor, and if there's a mutual potential fit.

2/ Pick a package

If, after consideration, you want to proceed, pick the best package to suit your needs. A 1-hour call every 2 weeks (Basic) is a good place to start for most, although in the early stages (ie, the first month), there may be benefit in starting with a block of four weekly calls. You can flex your hours up and down each month as needed, and we can choose to close the agreement at any time.

3/ Set mutual expectations

When we start the mentorship agreement, we will set expectations around how we work together. What this looks like will depend very much on your particular requirements, but getting on the same page with this early is key to getting the most out of mentoring.

4/ Get going!

We will typically identify a few key areas to work on consistently over time. Of course, startups can be a volatile environment, so we can pivot and react as needed to changes in direction. With email support in between sessions, you’ll always have someone in your corner if something comes up unexpectedly!

1/ Book a call

It all starts with a call! Book some time in with me to discuss what you're looking for in a mentor, and if there's a mutual potential fit.

2/ Pick a package

If, after consideration, you want to proceed, pick the best package to suit your needs. A 1-hour call every 2 weeks (Basic) is a good place to start for most, although in the early stages (ie, the first month), there may be benefit in starting with a block of four weekly calls. You can flex your hours up and down each month as needed, and we can choose to close the agreement at any time.

3/ Set mutual expectations

When we start the mentorship agreement, we will set expectations around how we work together. What this looks like will depend very much on your particular requirements, but getting on the same page with this early is key to getting the most out of mentoring.

4/ Get going!

We will typically identify a few key areas to work on consistently over time. Of course, startups can be a volatile environment, so we can pivot and react as needed to changes in direction. With email support in between sessions, you’ll always have someone in your corner if something comes up unexpectedly!

Pricing

All mentoring packages are tailored to specific requirements, and are charged at a monthly rate.

Packages are renewed on a 1-month rolling basis, with no minimum term commitments. Additional sessions can be booked on an ad-hoc basis.

Please get in touch, or book a call to discuss further.

Get in touch

Basic

£/$/€ 500 per month

Includes 2x 1-hour sessions per month, with limited email support between sessions

Basic

£/$/€ 500 per month

Includes 2x 1-hour sessions per month, with limited email support between sessions

Basic

£/$/€ 500 per month

Includes 2x 1-hour sessions per month, with limited email support between sessions

Standard

£/$/€ 1,000 per month

Includes 4x 1-hour sessions per month, and unlimited email/Slack support between sessions.

Standard

£/$/€ 1,000 per month

Includes 4x 1-hour sessions per month, and unlimited email/Slack support between sessions.

Standard

£/$/€ 1,000 per month

Includes 4x 1-hour sessions per month, and unlimited email/Slack support between sessions.

Custom

Contact us

Get in touch to build a custom package, including layering in modules from our wider solutions offering.

Custom

Contact us

Get in touch to build a custom package, including layering in modules from our wider solutions offering.

Custom

Contact us

Get in touch to build a custom package, including layering in modules from our wider solutions offering.

Vibe check.

Let's see if there's a fit here. Book some time or get in touch.

tom@tllo.co

Solutions

About

Contact

tllo Ltd. © 2024

Vibe check.

Let's see if there's a fit here. Book some time or get in touch.

tom@tllo.co

Solutions

About

Contact

tllo Ltd. © 2024

Vibe check.

Let's see if there's a fit here. Book some time or get in touch.

tom@tllo.co

Solutions

About

Contact

tllo Ltd. © 2024